The hidden reality of AI

Impact on the environment

Every word, image, generated video you see does not come from nowhere. Behind it exists a massive physical engine that consumes energy and water resources at an alarming rate.

Water meter

Freshwater evaporated in the last 24 hours to cool AI servers.
100
Liters

Emissions Counter

Tons emitted into the atmosphere by global AI usage in the last 24 hours.
0
Tons of CO₂

The Physical Journey of Your Prompt

Your device
networks
Data center
Your device

The anatomy of consumption

Before anyone wrote the first ‘Hello’, models like GPT-4 had to read a large part of the internet. This process required thousands of GPUs (graphics processors) running at 100% for months.

Training a single large model emits about 280 tons of CO₂, equivalent to the entire lifespan of 5 average gasoline cars, including their manufacturing.

It is the invisible and constant consumption. Every time you request an image or a summary, servers have to perform millions of new calculations.

While training is a huge one-time expense, inference (active use) already exceeds that energy consumption every few weeks. It is a constant energy hemorrhage.

Calculate the footprint of a prompt.

water

CO2 emissions

0 ml
0 g